The key influencing factors in product selection

Selection by Cosmetic Category  focus on product-related factors. This is somewhat different from KBFKey Buying Factor. KBF not only considers product features, but also considers non-product attributes such as reviews, promotions, cost-effectiveness, brands, etc. The reason why we choose the main influencing factors instead of KBF is to consider the points that consumers think are important based on product strength, and to exclude factors such as brand and price. Then,


based on product strength, find marketing points and data as a reference for product development. Sunscreen Care When it comes to sunscreen, the three most influential factors when choosing a product are suitability, durability and Vietnam WhatsApp Number List skin stickiness. However, while needs related to suitability and durability have decreased compared to the previous year, issues related to skin stickiness have become more important compared to the previous year.



Additionally, demand for soft finishes appears to be decreasing. Cushion Foundation When it comes to cushion foundation, durability coverage and adhesion are considered to be the main factors. In this regard, peoples opinions have not changed significantly compared with last year. Meanwhile, demand