Post by mdjuwel0203 on Nov 12, 2024 4:30:30 GMT -5
Through good focus, we can get the right information to the right people, maximize the effectiveness of marketing resources, and at the same time satisfy people in need as much as possible. Isn’t this what all marketers hope to achieve?It’s not uncommon to know how to collect lists, but it’s best to know how to manage lists! I shared with you the strategy of collecting lists before. After the hard work and execution, the next topic is: list management (List Management) Regular maintenance of the list can be improved to ensure that each list is in the best condition.
Customer complaints and reduced Reputation: causing difficulties in sending letters in the future Decrease in arrival rate, letter opening rate, and click-through rate: customer trust, loss of brand value, and waste of marketing
sent, thereby causing loss of assets. Let sms promotional campaign customers know why they received the message and provide a simple and clear unsubscribe link Attach the reason for sending the email or the source of the list to establish a communication bridge with customers. Most importantly, protect yourself from personal information laws. Attach an unsubscribe link, the bigger the better, at least it must be easier to find than "Reported as spam" or "This is spam" at the top of the screen... In addition, after entering the unsubscribe page, it is best to only provide a single message and button to avoid confusing users.
Regularly confirm subscription intention to inactive users Regularly confirm the subscription intention of non-responders . If some subscribers haven’t opened letters for a while, consider not sending them any more. In particular, each ISP will determine your reach rate based on the interaction ratio. edm version Summarize Someone may ask: We have collected a lot of customer lists, and I plan to start sending e-newsletters to them now. How do I know that the list I have is clean and OK to send? The editor hereby suggests that as a sender, you should have your own sending strategies and standards to determine whether a member is inactive.
Customer complaints and reduced Reputation: causing difficulties in sending letters in the future Decrease in arrival rate, letter opening rate, and click-through rate: customer trust, loss of brand value, and waste of marketing
sent, thereby causing loss of assets. Let sms promotional campaign customers know why they received the message and provide a simple and clear unsubscribe link Attach the reason for sending the email or the source of the list to establish a communication bridge with customers. Most importantly, protect yourself from personal information laws. Attach an unsubscribe link, the bigger the better, at least it must be easier to find than "Reported as spam" or "This is spam" at the top of the screen... In addition, after entering the unsubscribe page, it is best to only provide a single message and button to avoid confusing users.
Regularly confirm subscription intention to inactive users Regularly confirm the subscription intention of non-responders . If some subscribers haven’t opened letters for a while, consider not sending them any more. In particular, each ISP will determine your reach rate based on the interaction ratio. edm version Summarize Someone may ask: We have collected a lot of customer lists, and I plan to start sending e-newsletters to them now. How do I know that the list I have is clean and OK to send? The editor hereby suggests that as a sender, you should have your own sending strategies and standards to determine whether a member is inactive.